Secure Wireless Transfers Corporation has announced KushCash, described as "a secure, alternative payment system to traditional methods for instant, easily accessible cash transactions from anywhere-at events, retail malls, public locations, in transit, or on campus."

The company says it will be introducing the service at the Bank of the West Beach Games where winning surfers will be paid with KushCash directly to their mobile phones and participating merchants will accept KushCash as a new alternative payment method for the sale of merchandise.

KushCash is set to transform the way consumers send and receive money from their bank accounts and credit cards and buy goods and services through a simple mobile phone interface.

KushCash is a secure, alternative payment system to traditional methods for instant, easily accessible cash transactions from anywhere-at events, retail malls, public locations, in transit, or on campus. The new service, easily downloadable to multiple types of cell phones, offers consumers a mobile commerce solution that suits their busy and demanding lifestyles.

Teaming with event promoter IMG and the Association of Surfing Professionals International (ASP), KushCash, powered by SWT, is the Official Payment System of this event and for ASP in North America.

At the U.S. Open of Surfing, KushCash will feature registration kiosks and promotional giveaways at its booth and throughout the event. Participating merchant vendors at the Festival Village will be accepting KushCash mobile payments and offering discounts for items purchased with the new service. Using KushCash, consumers can securely transfer money to a friend, pay off a bill, or purchase merchandise.

The Bank of the West Beach Games brings together top surfers from around the globe as well as a mix of action sports superstars of skate, BMX and freestyle motocross with musical artists for a weeklong youth cultural experience. The U.S. Open of Surfing, sanctioned by the ASP, is the largest professional surf contest in the world, and the event is expected to draw over three hundred and fifty thousand attendees over ten days.

"We're excited to be working with ASP and IMG to pilot KushCash at the Bank of the West Beach Games," said Peter Hewitt, interim CEO at SWT. "We believe our solution will lead the way for consumers and merchants to utilize our revolutionary new alternative to make payments and transfer money."

KushCash is addressing a huge global market of over 2 billion cell phone users that are demanding more features, utility, and security from their devices. According to industry research, mobile commerce is expected to reach $55 billion in 2008. And nearly 730 million cell phones are expected to be sold this year alone.

"IMG is pleased to be working with SWT and its KushCash service to offer exciting new marketing and payment options at premier events," said James Leitz, Vice President of IMG.

"KushCash is a totally new way for us to pay prize money to our champion surfers," said Brodie Carr, CEO of the Association of Surfing Professionals International, LTD. "We think SWT has enormous potential and will integrate their solutions with a lot of our events in the future."

About Secure Wireless Transfers Corporation

Secure Wireless Transfers (SWT) is opening up entirely new commerce-enabling opportunities by providing a secure alternative mobile payment method for instant, easily accessible cash transactions from anywhere. Consumers can now send and receive money and make purchases securely and inexpensively through its end-to-end authentication and payment processing system. The system uses SMS text messaging for instant notifications providing users with updated, timely account history and transaction alerts. With an easy-to-use interface, support for major cell phone services and models, and unique industry relationships SWT is forming a strong community of consumers around next generation mobile payment solutions. Based in Aliso Viejo, California, SWT was founded in 2005. For more information, visit KUSHCASH.com.

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